Researching UX: Analytics: Understanding Is the Heart of Great UX Год издания: 2017 Автор: Hay L. Издательство: Sitepoint ISBN: 978-0994347077 Язык: Английский Формат: PDF/EPUB/MOBI/AZW3 Качество: Издательский макет или текст (eBook) Количество страниц: 106 Описание: Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: ● why you need to gather analytics data for your UX projects ● getting set up with analytics tools ● analyzing data ● how to find problems in your analytics ● using analytics to aid user research, measure and report on outcomes By the end of this book, you’ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an “analytics first” approach to your UX projects.
Hay L. - Researching UX: Analytics: Understanding Is the Heart of Great UX [2017, PDF/EPUB/MOBI/AZW3, ENG] download torrent for free and without registration
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum You cannot attach files in this forum You can download files in this forum
![[Quote]](./templates/default/images/lang/en/icon_quote.gif "Reply with quote"){kind=icon}
![[Profile]](./templates/default/images/lang/en/icon_profile.gif "View user's profile"){kind=icon}
![[PM]](./templates/default/images/lang/en/icon_pm.gif "Send private message"){kind=icon}
