Marketing Automation with Mailchimp Год издания: 2023 Автор: Margarita J. Caraballo Издательство: Packt ISBN: 9781800561731 Язык: Английский Формат: EPUB Качество: Издательский макет или текст (eBook) Интерактивное оглавление: Да Количество страниц: 304 Описание: Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Оглавление
Preface Part 1:Introduction to Mailchimp Chapter 1: Welcome to Marketing with Mailchimp Part 2:Getting Set Up Chapter 2: Basics of Account Management and Audiences Chapter 3: Importing and Combining Audiences Chapter 4: Understanding the Difference between Groups, Tags, and Segments Chapter 5: Strategies and Tools for Managing Inactive Contacts Part 3:Basic Channels Chapter 6: Setting Up and Customizing Various Form Types Chapter 7: Establishing Your Brand with the Content Studio Chapter 8: Outreach Marketing with Templates and Campaigns Chapter 9: Setting Up Your Marketing Presence with Websites Part 4:Refine and Automate Chapter 10: Understanding Reports and Analytics Chapter 11: Implementing A/B and Multivariate Testing Chapter 12: Strategies for Automating Using the Customer Journey Builder Chapter 13: Setting Up a Mailchimp E-Commerce Store Part 5:Get Smarter and Connect Chapter 14: E-Commerce Integrations Chapter 15: Form and Survey Integrations Chapter 16: CRM and Connectivity Integrations Chapter 17: Use Cases and Real-World Examples Index Other Books You May Enjoy
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