Design for the Mind: Seven Psychological Principles of Persuasive Design Год издания: 2016 Автор: Yocco V. Издательство: Manning Publications ISBN: 978-1617292958 Язык: Английский Формат: PDF Качество: Издательский макет или текст (eBook) Интерактивное оглавление: Да Количество страниц: 240 Описание: Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside - Making design persuasive - Encouraging visitors to take action - Creating enduring messages - Meeting the needs of both engaged and disengaged visitors - Becoming a strategic influencer - Applying theory, with case studies and real-world examples
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brief contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN ........................................ 1 1 ■ Meeting users’ needs: including psychology in design 3 PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR 13 2 ■ Designing for regular use: addressing planned behavior 15 3 ■ Risky decisions and mental shortcuts 41 4 ■ Motivation, ability, and trigger—boom! 70 PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU’D THINK ..................................... 91 5 ■ Influence: getting people to like and use your design 93 6 ■ Using family, friends, and social networks to influence users 118 7 ■ It’s not what you say; it’s how you say it! 141 8 ■ Persuasion: the deadliest art 160 PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER 179 9 ■ Case study: KidTech Design Co.’s Good Choice app 181 10 ■ The next step: getting up and running 195
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