The Business of iPhone and iPad App Development Год издания: 2011 Автор: Wooldridge D. Издательство: Apress ISBN: 978-1-4302-3301-5 Язык: Английский Формат: PDF Качество: Издательский макет или текст (eBook) Интерактивное оглавление: Да Количество страниц: 464 Описание: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
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Contents v About the Authors xii About the Technical Reviewer xiii Acknowledgments xiv Preface xv Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace 1 Chapter 2: Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research 13 Chapter 3: Protecting Your Intellectual Property 37 Chapter 4: Your iOS App Is Your Most Powerful Marketing Tool 61 Chapter 5: Social Inception: Promoting Your Apps Within Apps 97 Chapter 6: Money for Nothing: When It Pays to Be Free 129 Chapter 7: Monetizing Free Apps with iAd and Other In-App Advertising Opportunities 159 Chapter 8: Exploring the Freemium Model with In-App Purchase 207 Chapter 9: Testing and Usability: Putting Your Best Foot Forward 253 Chapter 10: Get the Party Started! Creating a Prerelease Buzz 289 Chapter 11: Keys to the Kingdom: The App Store Submission Process 353 Chapter 12: Increasing Awareness for Your iOS App 399 Appendix: Online Resources for App Research and Marketing 431 Index 437
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